Frequently asked questions
WHAT IS A HASKAP BERRY?
The haskap berry is an edible blue honeysuckle native to countries including Canada, Japan and Russia. Haskap berries have an amazing ability to survive hostile, freezing winters and grow on deciduous leafy bushes.
WHAT DO HASKAP BERRIES LOOK LIKE?
Haskap berries are oval-rectangular in shape, looking a little like elongated blueberries. They have a dark purple-blue double skin, striking crimson flesh and tiny.
WHY DID YOU DECIDE TO MAKE A HASKAP SUPPLEMENT?
We wanted to create a product that would capture haskap’s unique nutritional content and be available to enjoy throughout the year. Freeze-drying retains the berry's high levels of anthocyanins and other phytochemicals.
IS THE C3G IN HASKAP BIOAVAILABLE TO OUR CELLS?
“The Haskap berry is unique with highly abundant C3G, which is known to be more bioavailable than other anthocyanins” (Rupasinghea, 2018)
Even though a compound has strong antioxidative or other biological activities when tested in a lab, it would have little biological activity in your body if little or none of the compound gets into your bloodstream. As a result, even those foods and supplements that are very high in nutrients may not be reaching the parts of your body that they could benefit. In other words, in order for nutrients, vitamins, and minerals to help your health, they must be “bioavailable” to your cells. “Bioavailability” simply means how much of what we eat and take as supplements actually reaches our cells. In Haskap, the anthocyanin, C3G, is the powerful antioxidant and anti-inflammatory that promotes cardiovascular health, immunity, and helps to fight against cancer.
Is the C3G in VBG Haskap Bioavailable to our cells?
While the acid in the stomach seems to have no effect on the integrity of C3G, the amylase that is present in our mouths does! It breaks down the C3G, making it less bioavailable to the body. VBG Haskap has prevented this breakdown from happening by encapsulating the Haskap powder so that the C3G does not have contact with the amylase in the saliva (Wiese et al., 2009).
While many things that we take are broken down and damaged by the acid in the stomach, C3G is not! This anthocyanin stays active in this acidic environment and is actually “pulled” through the stomach wall, directly into the bloodstream.
The remainder of the C3G continues its travel through the small intestine, the liver, and into the large intestine. In the large intestine, the “good bacteria” breaks down the C3G into parts of this compound that are readily useable by the body. At this point, it enters the bloodstream as usable components for our cells.