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The Fruit of Longevity

Updated: Jun 5, 2020

What is a Haskap Berry?

The Haskap berry was called the “fruit of longevity” by the ancient Japanese people, who discovered the remarkable disease-fighting benefits of this berry. More than ever, we are concerned about the health of our families and ourselves.


The Haskap berry is also known as the Japanese Honeysuckle. It originated in Hokkaido and northern Honshu in Japan, where the indigenous Ainu people referred to it as “the elixir of life”. It was a nutritious food staple for the hunter and gathering Ainu for centuries.

Prior to being planted as a commercial fruit in the 1950’s, it grew in the wild in western Russia and in northern China. These incredible plants can survive -45 degree Celsius winter conditions as they lie dormant in the winter and their flowers can endure -7 degree Celsius spring conditions and still produce fruit. The berries are ripe for harvesting early in the growing season.


What are the Health Benefits of the Haskap Berry?

In particular, Haskap berries have high levels of the disease-fighting antioxidants: anthocyanins, and bioflavanoids.


The anthocyanin, C3G, naturally occurs in Haskap at least five times higher in concentration than in the blueberry, strawberry or cranberry! C3G has been proven to have antioxidant, anti-inflammatory, cardioprotective, anti-diabetic, and anti-cancer properties.

Also, the Haskap berry boasts a significantly higher amount of Vitamin C than oranges, strawberries, raspberries or blackberries, according to the US Department of Agriculture.

Haskap Health VBG powder is produced from the peel of the Haskap berry which contains a high concentration of polyphenols and C3G. The encapsulation of the powder helps prevent the degradation of the polyphenols and the C3G so that it maintains its disease-fighting abilities.

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