The deep purple color of the Haskap berry is the result of cyanidin-3-glucoside (C3G) that is present in the skin of this berry.
During studies conducted using C3G as an insulin regulator, the researchers noticed that C3G actually activates AMPK, an enzyme that boosts metabolism in a few ways.
Specifically, it signals an enzyme called lipoprotein lipase (or LPL) to deactivate in the fat cells and activate within the muscle cells; which causes fat cells to reduce fat storage from food while signally muscle cells to absorb additional nutrients.
In a number of peer-reviewed studies, it is indicated that C3G may be able to reduce body fat and actually increase lean muscle mass.
A study by Tsuda et al. fed animals high sugar, high fat diets, along with C3G. They are quoted as saying that “fat cells were shrinking and muscle cells were growing”. On the other hand, another group were fed a high fat, high sugar diet without C3G and became obese with high blood sugar levels.
Haskap Health has encapsulated the pomace (dried skin) of the Haskap berry, which is highly concentrated in C3G.
A 400 mg capsule, taken twice daily, 30-90 minutes after meals will provide the optimum absorption and benefits of this incredibly healthy berry.
Luo X, et al Cyanidin-3-glucoside suppresses TNF-?-induced cell proliferation through the repression of Nox activator 1 in mouse vascular smooth muscle cells: involvement of the STAT3 signaling . Mol Cell Biochem. (2012)
Tsuda T, et al Anthocyanin enhances adipocytokine secretion and adipocyte-specific gene expression in isolated rat adipocytes . Biochem Biophys Res Commun. (2004)
Wei X, et al Cyanidin-3-O-?-glucoside improves obesity and triglyceride metabolism in KK-Ay mice by regulating lipoprotein lipase activity . J Sci Food Agric. (2011).